99 Percent Lifestyle Rebranding
Over the past 3 years I have contributed to many different design tasks for the 99 Percent Lifestyle brand.
99 Percent Lifestyle is a modern lifestyle book which focuses on creatives around the world. They also produce a podcast and newsletter with their own distinctive branding.
/ Branding, Graphic Design, Motion Graphics, Print Design, & Web Design
Magazine Templates & Print Design
During a University module I had the chance to develop my own brief with 99 Percent Lifestyle.
With the third issue fast approaching I created some design templates for different articles for each section, with their own distinct themes.
Alongside editorial design I have had many opportunities to create print material for 99 Percent Lifestyle, sometimes this would be posters and advertising material for design events, also flyers that would be given to customers with each order (as seen below).
Podcast Interface & Branding
The Pathfinders Podcast re-design is my most recent project with 99 Percent Lifestyle, where I was tasked with bringing the audio podcast to life with graphic design, motion graphics, and image manipulation. The culmination can be found in the below YouTube video.
Website Redesign
Alongside the fourth magazine issue a large re-branding effort was made. To accompany this I set out to create a new website design template.
This new design would better reflect the new brand and in-turn lead to more customer for their products.
(Please note: this project is not live and the design has not been completed/implemented)
Newsletter Redesign
Creative Recommendations is a weekly newsletter which 99 Percent Lifestyle produce. Although it has some crossover with the branding of the magazine, it still has its own unique identity.
I redesigned this email newsletter using Photoshop and MailChimp. This not only made the newsletter more eye catching and polished, but also helped keep it distinctive from the magazine.
(You can view all previous posts at this link, and even view the old templates for comparison https://99percentlifestyle.com/creative-recommendations/)
Summary
Working alongside 99 Percent Lifestyle I have been involved in various re-branding tasks throughout web and print.
All of these tasks have helped better represent 99 Percent Lifestyle and their sub-brands to their intended audience.